Placebo Power
Posted by WhiteCoat on January 27, 2008
The effect of a placebo is based on someone’s belief that an inactive substance is going to help them. This belief can actually cause the brain to release chemicals that mimic the effect of antidepressant medications and/or analgesia. Here is another article about placebos from my favorite magazine.
Some placebos are not just “sugar pills.” For example, some people with viral upper respiratory infections must have antibiotics to make them feel better. Physicians know (or at least they should know) that using antibiotics for viral infections is a useless proposition. Like spraying Raid on dandelions. But some patients swear that the antibiotics make them feel better and will seek out physicians who inappropriately prescribe antibiotics for their head colds and bronchitis. By the way, this placebo effect wouldn’t be a big deal except that now we have made many antibiotics less effective because we prescribe them so much. MRSA is proof that single cellular organisms evolve faster than the prescribing practices of some physicians.
Vitamins. Supplements. Energy drinks. They all may help cure what ails ya, but is there a scientific basis for the improvement? Or is it the placebo effect? Who knows? Who cares? If you feel better, it doesn’t matter whether you’re popping a couple of M&Ms or chugging quart of snake oil. Go for it.
Lately a lot of patients have shown dramatic improvement in their pain symptoms with the placebo effect in our ED.
An issue some of our nurses have is that they have to get the patient to believe in the effectiveness of the placebo in order for it to work. If you give someone a shot and tell them that it is just some “saline,” you probably won’t get much of a response. If you give someone a shot of “obecalp” (which is placebo spelled backwards), and tell them that this is a medication for their pain that may make them sleepy, it might work. Therein lies the problem. How to you get the patient to buy into the placebo effect without lying to them? OK ….. shhhhhh. Can you keep a secret?
If a patient is looking for pain pills, hand them three regular Tylenol pills. If the patients ask what they are getting, they are told they are getting “Tylenol …. number three.” Not a lie. They really are getting three Tylenol pills. Good placebo effect. Probably half of the patients who get “Tylenol … number three” get significant relief with plain ol’ acetaminophen.
One 19 year old kid with chronic back pain (how does it become chronic at age 19?) came in the other day after running out of his pain pills. The ED doc gave him a shot of Toradol. When that didn’t help, she had the nurse give the kid a couple of Tylenol tablets. He asked what medication he was receiving. The doctor told him it was “acetaminophen.” He asked her “is that like the pain medication in Vicodin?” She replied “Of course. Acetaminophen is one of the active ingredients in Vicodin.” He was happy and pain-free 30 minutes later.
The most profound placebo effect I have ever seen actually occurred in a little old lady that I saw about 6 months ago. She was dancing around the waiting room complaining of severe pain in her hip. Howling (literally) in pain. Like if she kept it up, a rain cloud was going to form in the waiting room. We got her back to a room and she was screaming and rolling around on the bed. She had a medication “allergy” list that was extensive, but that did not contain Demerol. And she needed a pain shot … NOW. I was busy admitting someone and told the nurse just to give her a shot of saline in the butt then I would go in to see her. The nurse wouldn’t do it because she knew the patient would ask her what she was giving her and didn’t want to lie to her.
I looked at her and raised my eyebrow. Then I heard her heel spurs jingle. The theme from “The Good The Bad, and The Ugly” echoed in the distance.
“Feelin’ lucky … punk??”
“Give me that syringe of saline.”
She tossed it at me and I caught it in mid air as I walked toward the patient’s room.
“I’m Dr. WhiteCoat. I was just taking care of another patient, but the nurse told me that you’re in such bad pain that I wanted to give you some pain medication right away. I asked her to give you some strong medicine, but she felt uncomfortable giving this much to someone all at one time, so she asked me to give it to you.”
“Oh, good. My hip is killing me.”
“You aren’t driving, are you?”
“No.”
“And you don’t have anything important to do today, do you? It might cause you to be groggy for most of the day.”
“No. No. Not at all. What is it that you’re giving me?”
“The chemical name is norMAL SAHline.”
“I’ve never heard of that one.”
“It’s kind of experimental. Oh, I almost forgot. You don’t eat a lot of red beets, do you?”
“No.”
“Good. Where do you want me to give you your shot?”
I walked out of the room and squinted at the nurse in an “I’ll show YOU” kind of way, then went to see another patient. When I returned to the desk, one of the other nurses was waiting for me with her hip cocked to the side and a smirk on her face. I was getting ready to tell her to “give it some time” when the patient’s nurse came up and squinted back at me.
“You’re a son of a beeyoch. Her pain is gone.”
I smirked along with Nurse #2, now.
“Go on, tell him the rest,” Nurse #2 said.
Nurse Nonbeliever shot her a scowl and then continued. “Not only is her pain gone, but she wants you to call her doctor to see if he can get home health to bring the medication to her home so she can have some on hand if her pain gets really bad again.”
At that point, I scowled, stopped, turned around, and walked briskly toward the lounge. I motioned for them to come along. The nurses looked at each other and then followed me.
I closed the door behind them.
They were both then treated to a WhiteCoat version of the Humpty Dance.


January 27, 2008 at 3:16 pm
Ah, I wish I were able to have belief in the various nerve pain drugs that my neurologist keeps touting for my neuropathy.
But when you have prescribed the drugs yourself and know the efficacy rates as well as the adverse effects, it is a bit difficult to be a believer.
January 27, 2008 at 4:01 pm
Brilliant! I used to do a version of that - I would give 1 mg of MSo4 diluted with lots of saline and 75 of Benadryl. Worked almost every time.
Now why would you give magnesium for pain?
January 27, 2008 at 4:37 pm
NorMOsalINE can only be administered by a licensed physician.
January 27, 2008 at 6:01 pm
My mom claimed that many of her seeker patients were wise to normal saline–It didn’t burn like a “real” shot. She said some of those patients wound up with distilled water instead.
January 27, 2008 at 6:15 pm
Kudos to you for pulling that off! Loved the western scenario! I’m usually inclined to whistle Rawhide myself…oh wait..that’s not for a showdown.
I was disappointed that after 2 weeks of not experiencing any relief at all from the URI that the doc said I didn’t need antibiotics. But he was right. I wonder if he would’ve given them if I hadn’t stated that I didn’t want antibiotics if not needed,immediately prior to my exam?
That clip made me want to get up and dance! So I half danced.

You should put a boom box on the other side of the lounge door with that music in it-ready to go,just for those moments. And the hat…ya gotta get the hat.
January 27, 2008 at 7:34 pm
My personal favorite was the day I picked up a kid in his early 20’s with severe abdominal pain, writhing on the stretcher in absolute agony (with a BP of 118/64, HR of 62 and RR of 14). I started a line in the back of his hand, he watched me flush it with norMOlsalINE and then stopped writhing let out a sigh of relief and told me he felt “so much better” When we got to the ER he started acting up again and was writhing on the stretcher while the new RN juuust out of school tried to triage him. I pulled a flush out of my pocket that was reserved for just an episode and gave him another 10ml and he calmed right down again. After I winked at the nurse and walked out she came and chased me down while I wrote my PCR and just had to know what we were giving in the field that works so quickly.
In Maine you’ve only got to be a paramedic to administer norMOlsalINE
January 27, 2008 at 8:16 pm
So, if placebos cause you to manufacture your own Prozac, what does that mean for antidepressants working on fibromyalgia?
I don’t know, but I have this pill that studies have conclusively shown has a dramatic effect on nurseymyalgia ….
January 27, 2008 at 9:32 pm
“Obecalp” is unfortunately no longer available (I think it was an Eli Lilly product), but there’s a generic form of it called Cebocap that’s still around, made by the fine folks who bring you Lexapro.
How do I know this? Way back when I was a mere pharmacy intern, I was checking the shelves at my rotation site (R*te A*d) for outdates, and I found a couple bottles of this stuff labeled “Cebocap #1″. Very impressive looking blue and clear capsules, with lots of these little “tiny time pills” visible through the clear half. Never heard of it, so I read the fine print. Gelatin, sugar, starch, edible ink, Blue Number whatever aluminum lake. OK, what is this supposed to be, sustained release nothing? I showed it to the head pharmacist and asked her what that was all about, and she said, “Oh, we have this one patient who was on ungodly amounts of Lorcet, plus cyclobenzaprine, plus methocarbamol, and her doctor finally got fed up with her. He called us and asked if we could find some sort of placebo to give her. I looked in the catalogs and found these. We put it in a vial labeled “Take one capsule every two hours as needed for pain”, with a huge blue sticker “May cause dizziness” thrown in for good measure, and told her that was the latest pain medicine and to to take it instead of the Lorcet. Funny thing was, not only did she get relief of her pain with these nothing-pills, but she also had no withdrawal symptoms, even after having taken the Lorcet long enough and at high enough doses to be well and truly hooked on it. We have to be *really* careful what we say to this patient…”
I looked at the next bottle over on the shelf and saw “Cebocap #2″. I asked “So why do we have them in two different colors?” She started laughing. “That’s the funniest part of the whole story. One time Amerisource was out of the blue caps, so we had to give her green ones instead. We weren’t sure how we were going to explain this, but [the other pharmacist] had a great idea. She told her, ‘These are the half-strength tablets, so you need to take two of them.’”
A few weeks later, I did in fact refill this woman’s Cebocap #1, but I made sure to let the pharmacist dispense it, I’m not sure I could have controlled my face…
January 27, 2008 at 9:38 pm
You use magnesium for the muscle relaxing qualities…its been used in pregnancies for years. It helps the muscles to relax so as to slow down contractions. There is some indication that an imbalance in magnesium and calcium MAY cause muscle pain. (but do you think I can find that referrence!?!?!?!)
Steve
January 27, 2008 at 10:41 pm
Unfortunately, I am not as pathetic as most other patients with no background in medicine. Had chronic back pain after throwing kicks too hard in karate…maybe I should have seen a doc, but good old patience and two Tylenol was all that was needed, and I usually don’t even take OTCs for common stuff.
January 27, 2008 at 11:57 pm
The Humpty Dance!
Great story!
January 28, 2008 at 2:22 am
My husband went through a drug seeking phase that was really annoying me. He kept asking my mom to share her prescription painkillers. He has chronic back pain, but I didn’t want him taking unprescribed painkillers. My dad had some low dose aspirins that he was taking for his heart that were yellow and just had some numbers printed on them. For a few months I gave them to my husband having explained that mom’s doctor had put her on a new, stronger pain killer. It worked until he found dad’s bottle of aspirin. It was great while it lasted!
January 28, 2008 at 3:37 am
[...] who has also edited a cross-disciplinary text on the placebo effect, focuses in contrast on the medical interest in the effect of mind, what she calls the “power [...]
January 28, 2008 at 9:25 am
This post was so fantastic I can hardly stand it.
“I like to rhyme,
I like my beats funky,
I’m spunky. I like my oatmeal lumpy.
I’m sick wit dis”
–Humpty Hump
January 28, 2008 at 10:09 am
“The chemical name is norMAL SAHline.”
That stuff is hard to find on the streets.
January 28, 2008 at 11:03 am
For some reason, I never seem to experience placebo effect. Be it herbal supplements for menopausal symptoms (I have POF), or antibiotics for viral bronchitis (before I’d learned this is useless) - it never worked on me.
In terms of pain relief, neither tylenol 3 nor vicodyn helped me during first day after periodontal surgery. On the second day, plain tylenol worked fine. But the first day - I was still in a lot of pain. The first I had it, doctor prescribed tylenol 3; a couple of weeks ago - vycodin. In either case, I still felt plenty of pain. I was afraid to take more than one pill, but maybe I shouldn’t have. I did believe the pills would work, kind of, - why can’t I ever experience relief from just believing?
The effect doesn’t work for everyone. The “kind of” statement in there makes me think that you weren’t that confident in the medication.
A question in a likely case (given my gums) I need another surgery in some future: is it OK to take more than one vicodyn tablet after surgery or bad things would happen to me?
That’s something you’ll have to keep in contact with your doctor about. Depending on the strength, Vicodins can be either one per dose or two per dose.
January 28, 2008 at 4:48 pm
I have POF
In our department, “POF” stands for “Pillow Over Face”, a treatment for frequent call light usage, whininess, and refractory chronic “pain”. It cures all of the above. No one complains of anything after POF. It’s more effective than Vikies, Perkies, anti-emetics, or even Placibinex.
Some people get a anxiety reaction to POF, similar to that of Reglan, characterized by kicking, flailing about and gasping for air. Don’t worry, though, it will subside after about 4 minutes of POF treatment.
I have found that POF is very effective against toothaches too.
January 29, 2008 at 9:21 am
[...] Placebo Effect and Pain Control Posted on January 29, 2008 by coptermedic From White Coat Rants: [...]
January 30, 2008 at 9:33 am
Nurse K - POF is Premature Ovarian Failure.
January 31, 2008 at 2:14 pm
Kitty,
I’m pretty sure NurseK knows what POF stands for, but may have been prescribing a bit of the “other” placebo, laughter.
February 4, 2008 at 1:02 am
This was my moment of zen today, by the way.
April 21, 2008 at 8:30 am
if placebo effect works, and its just your state of mind, Isn’t there a way to get in that state of mind other than fooling yourself? I guess it comes down to belief.
If you believe in placebo effect = you believe the mind can heal you = don’t need to waste time popin sugar pills = wheres the nearest enlightened guru?